Black Cat Consulting was born from an increasing demand on Alex’s time as a business coach, social media analyst and website assessor. Over the past ten years she has been a coach, mentor and sounding board for numerous small business owners.

They say one of the most important things to consider about a business coach is their track record. Is their own business a market leader? Do they have solid, real-world experience in fluctuating economic and social media environments? Do they practice what they preach? Is their knowledge of the industry current? Does their experience focus on the genre of photography they are known for?

A coach in any aspect of business needs to be transparent. They need to talk about their failures as well as their successes, and offer analysis of both. The best coaches are provocative, facilitative, esteem building. Coaches need to understand and empathise with, the motivations and measures of success for each client. Alex encompasses all of these things, and more. She understands the ongoing requirements of running a successful business and has an innate ability to effectively problem solve issues and challenges for her coaching clients. 

Demand for Alex’s animal photography coupled with her skill as an astute business woman, have kept her brand Houndstooth Studio flourishing at the top of its field in an intensely competitive environment for more than 10 years. Her influence includes a following of more than 175,000 on social media and her work is endorsed by ambassadorships with global brands such as Tamron Australia, Tamron USA, Profoto, Ben Q International, Ilford Imaging, and Spider Holster.

She is author of six books to date with publishers Penguin Australia, HarperOne, Harper360, Harper Collins Australia and Harper Collins USA, an accomplished key note speaker, leader of global animal photography tours, and she is in high demand as a photography judge and teacher.

Alex has received multiple awards for her business acumen. Some of these include being a finalist in the:

  • Telstra Women’s Business Awards Private and Corporate category
  • Telstra Australian Business Awards Small and Succeeding category, and
  • Telstra Australian Business People’s Choice Award.

She has also been awarded the:

  • Arts & Culture Australian Small Business of the Year Award (Australian Enterprise Awards)
  • Australian Smart Business of the Year Award (BOMA Smart Business Leadership Awards)
  • Woman in Business Award (BOMA Smart Business Leadership Awards), and
  • Women in Business Achiever Award (Australian Business Excellence Awards)

Beyond business, Alex’s deep, long term commitment to philanthropy and her advocacy for animal rescue and wildlife conservation were distinguished with a Medal of the Order of Australia (OAM) in the Australia Day Honours List 2019 from the Council for the Order of Australia for her service to the community through charitable organisations.

©Black Cat Consulting 2020